HagerSharp

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Who we are

At Hager Sharp, we’ve dedicated the last 50+ years to creating communications campaigns for organizations committed to improving health, advancing education, transforming communities, and making meaningful changes in the world.

Our focus is and always will be working with mission-driven institutions, businesses, and nonprofits to create and execute ideas that make a difference. This has been our motivation since Susan Hager and Marcia Sharp founded our firm in 1973—and the reason Susan led the firm until her passing in 2008.

Today, Hager Sharp’s employee owners continue to be driven by Susan’s passion, using our professional skills to make a difference through the work we do, for the clients we serve, and in our culture. So, if your organization is motivated by improving the world more than the bottom line, we’re your kind of people. Making a difference takes a concerted effort, and we’re here to help you succeed.

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January 12, 2024

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RESULTS

The campaign prompted a statistically significant change in the percentage of surveyed pediatricians giving high-quality recommendations. Over the course of our work on the campaign, HPV vaccination rates among adolescents ages 13–17 increased from 42% to 63% in males and from 60% to 69% in females.

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Solution

To shift the conversation from transmission to cancer prevention, we created a brand and campaign where the name was also the key message—HPV Vaccine Is Cancer Prevention—enabling us to weave the cancer prevention theme into all communications. Understanding that health care provider recommendation was the number one predictor of vaccination, we launched the campaign focusing first on providers and strong peer-to-peer clinician engagement before expanding the target audience to include parents of adolescents.

Results

The campaign prompted a statistically significant change in the percentage of surveyed pediatricians giving high-quality recommendations. Over the course of our work on the campaign, HPV vaccination rates among adolescents ages 13–17 increased from 42% to 63% in males and from 60% to 69% in females.