Wolf Trap Foundation is best known for the arts and music programming it provides at the only national park dedicated to the performing arts. Behind the scenes, the Foundation – through the Wolf Trap Institute for Early Learning Through the Arts – has cultivated an early learning program that engages students and teachers in joyful, active learning and prepares young children for success in school and life. Through affiliates in more than 30 states, Wolf Trap offers a unique program where artists collaborate with early childhood educators to integrate arts experiences into everyday classroom learning activities.
Since 2015, Hager Sharp has helped Wolf Trap Institute for Early Learning Through the Arts tell its story and expand its reach to new audiences. With strategic planning, digital engagement, and materials development as our tools, we are helping Wolf Trap Institute advance high-quality early childhood education, arts integration, and professional development for educators.
Wolf Trap Institute has earned high esteem from partners and participants based on 35 years of experience and several evaluations of its unique model. Yet it needed to increase awareness of its work beyond its network of affiliates and supporters. To have a broader impact, Wolf Trap Institute wanted to expand its communications efforts and amplify the value of the arts as a learning tool with policymakers, school administrators, and educators.
Hager Sharp conducted a thorough environmental scan and in-depth interviews with partners, participants, and thought leaders to learn what drives stakeholder engagement and understand factors that influence the program’s ability to share its expertise. We used the findings to develop a comprehensive communications plan with tactics including message development, creative materials, and digital engagement. As the first step, we developed a multifaceted message map to articulate Wolf Trap Institute’s approach, impact, and leadership and collaboratively developed materials based on those messages to anchor the program’s outreach efforts.
Joyful, active learning for children. Collaborative, hands-on training for educators in the classroom. Wolf Trap Institute is a model for evidence-based arts-integrated learning and high-quality professional development. Warmth and collegiality are hallmarks of Wolf Trap Institute’s approach to early childhood education. It uses music to teach counting, drama to develop empathy, and dance to demonstrate scientific principles. And it’s fun!
Filmed on location in participating classrooms, this brand essence video to captures that spirit for Wolf Trap Institute. What do you hear? A voiceover that articulates the program’s evidenced-based approach, reach, and impact. What do you see? Teachers and children singing, dancing, and role-playing while also engaging in academic, social, and emotional learning. What do you learn? Wolf Trap Institute provides effective opportunities for joyful, active learning for young children and their teachers.