Christina Nicols

Executive Vice President, Strategic Planning, Research and Evaluation

She’s warm. She’s smart. She has a perfectly balanced right and left brain—and more than 30 years of experience conducting research, developing strategy, and measuring communication results. Christina’s work has been recognized with numerous awards, including two PRSA Thoth Awards for Outstanding Use of Research, Measurement, and Evaluation and the 2013 PR Week Public Sector Campaign of the Year. It’s no wonder clients and staff seek her counsel.

Christina pairs extensive knowledge of research methodologies with keen insight into marketing for social change. Her qualitative and quantitative research has informed and evaluated many national government communication campaigns, including efforts of the U.S. Department of Education, U.S. Department of Agriculture, U.S. Centers for Disease Control and Prevention, and the U.S. Food and Drug Administration.

Christina offers a specialty focus in research for public health and has conducted studies on a broad range of health topics and behaviors including vaccination uptake, breast cancer, prostate cancer, diabetes, nutrition, obesity, and heart health.

She has authored and co-authored numerous publications, including Health Industry Communication: New Media, New Methods, New Message, published by Jones & Bartlett Learning, 2016; a chapter on formative research in Social Marketing Research for Global Public Health, Oxford Press, 2016; and several articles in peer-reviewed journals including Diabetes Spectrum and The Diabetes Educator.

Christina never met a white board she didn’t love. As Hager Sharp’s brainstorming expert, her infectious smile and gift for interacting with people helps draw team ideas and insights that make her an invaluable strategic planner.

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Senior Media Planner/Buyer

Are programmatic ads something you’re intimately familiar with? Do you enjoy wading into data to make strategic media recommendations? Know the difference between character counts for paid Facebook ads and organic Facebook posts?