Ode to the Copywriter

The copywriter is a chameleon, writing as Hemingway in the morning, Dave Barry in the afternoon,
Maya Angelou at night, and Dr. Seuss when the need arises.
The copywriter knows how to write a video with no words.
A radio spot that makes you see.
A post you’ll want to click that isn’t clickbait.
A website you’ll come back to again and again.
The copywriter knows how to read a strategy and write one, too.
S/he knows how to find the right voice… or how to create the right voice if none is to be found.
The copywriter is never limited by subject matter; in fact, s/he always welcomes the opportunity to learn more.
The copywriter was fine with 140 characters because s/he says more with less.
The copywriter is not a grant writer, journalist, or technical writer,
but will happily ghost write for each of them if asked.
The copywriter knows insights are the key to reaching an audience.
S/he can write headlines, subheads, content, copy, taglines, and straplines—and knows the difference between each one of them.
Most of all, the copywriter is an idea person.
As such, s/he is never satisfied with the first idea, and rarely the 5^th or 6^th.
The copywriter is not dead.
The copywriter is alive and well at Hager Sharp.
And we’re looking for more.

Interested?

Send a link to your portfolio to mgallagher@hagersharp.com

Mike Gallagher
Senior Vice President, Creative Director