Hager Sharp’s Christina Nicols leads effort to ensure best practices in the health communications industry
June 30, 2016 – Hager Sharp’s Director of Strategic Planning and Research, Christina Nicols M.P.H., M.S., M.S. has brought together some of best minds in health communications and social marketing with a book that is destined to become the new “bible” of health communications: Health Industry Communication: New Media, New Methods, New Message.
Hager Sharp is honored to be in the forefront of best practices for health communicators, building on the legacy of our founder, Susan Hager. Nearly 30 years ago, Susan helped to revolutionize health communications programs with Making Health Communication Programs Work, published by the National Cancer Institute (NCI). The “pink book” (as it became known in the industry) was the go-to resource for anyone working to inform, educate, and move people to improve health outcomes.
With Health Industry Communication, Christina Nicols and co-editor Nancy Hicks have developed a new resource on developing campaigns to create and sustain healthy behaviors—from a foundation of research and strategic planning, through execution and evaluation—with an emphasis on ethics in health communication and using paid and shared media effectively. They also draw on an impressive range of experts to tackle how communications are evolving with new technologies, changing demographics, and the rapidly evolving media environment. The book is published by Jones and Bartlett Learning.
Hager Sharp’s mission is to help people live healthier, safer, smarter lives. We are committed to making a difference, and know that Christina’s work will do just that.
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