Hager Sharp’s Christina Nicols was named the 2015 Woman of the Year by Washington Women in Public Relations (WWPR) on November 13. Nicols, who serves as Senior Vice President and Director of Strategic Planning and Research, was one of three women being recognized for their contributions to the PR industry by WWPR.
Nicols is essential to the success of Hager Sharp. She pairs extensive knowledge of research methodologies with keen insight into advocacy and marketing for social change. Her qualitative and quantitative research has informed and evaluated many national communication campaigns, including efforts of the U.S. Departments of Education, Agriculture, and Health and Human Services; the Centers for Medicare and Medicaid Services; and the Leadership Conference for Civil and Human Rights’ Education Fund.
In her spare time, Nicols teaches graduate-level courses on market research, health communication, and media advocacy for public health at the Milken Institute School of Public Health at The George Washington University. She is the co-author of Health Industry Communication: New Media, New Methods, New Message, published by Jones & Bartlett Learning in August 2011, and is currently contributing a chapter on formative research to Social Marketing Research, to be published by Oxford Press.
-# # #-