Today, Hager Sharp announces the appointment of Lisa Matthews, longtime Planning Editor for the Associated Press in Washington, DC, as Vice President. Matthews organized national and international news coverage and is a leader in storytelling in today’s multiplatform media environment.
“Lisa brings a wealth of experience in developing, packaging, and delivering stories across radio, television, and online formats,” said Hager Sharp CEO Lynne Doner Lotenberg. “As an integrated, idea-driven agency, our goal is to tell our clients’ stories in every medium that best reaches their audiences, so she’s a perfect match for us. Lisa strengthens our bench of nationally-renowned talent working together to develop ideas that motivate, engage, and inspire.”
Matthews is an award-winning journalist who has orchestrated AP coverage of major events such as the Olympics, the Summit on Africa, and breaking news across the country. She most recently served as Planning Editor at the AP, overseeing teams of video, radio, and digital journalists and working with AP print and photo divisions as well as bureau leaders across the country.
“I’m looking forward to being part of Hager Sharp’s team and putting my newsroom skills to work for clients who make a difference,” said Matthews. “Stories are powerful, and when they are told effectively, they can improve health, advance education, and transform communities.”
Matthews has been twice honored with Edward R. Murrow awards, for coverage of 9/11 and of the economy. She is active in professional organizations such as the Radio Television Digital News Association and the National Association of Black Journalists, and has served as a mentor for young journalists and students in programs sponsored by the Radio Television News Directors Foundation and James Madison University, her alma mater.
Source: Hager Sharp News