Christina Nicols, M.P.H., M.S., M.S.


She’s warm. She’s smart. She has a perfectly balanced right and left brain–and 25 years of experience conducting research, developing strategy, and measuring communication results. Christina’s work has been recognized with numerous awards, including the 2013 PR Week Public Sector Campaign of the Year. It’s no wonder clients, creatives, and account staff seek her counsel.

As Executive VP of Strategic Planning, Research and Evaluation, Christina pairs extensive knowledge of research methodologies with keen insight into advocacy and marketing for social change. Her qualitative and quantitative research has informed and evaluated many national government communication campaigns, including efforts of the U.S. Department of Education, U.S. Department of Agriculture, U.S. Department of Health and Human Services’ Office of the National Coordinator for Health IT, and the Centers for Medicare and Medicaid Services. Clients in the nonprofit sector include the Smarter Balanced Consortium and the AARP Foundation.

Christina offers a specialty focus in research for public health and has conducted studies on a broad range of health topics and behaviors including vaccination uptake, breast cancer, prostate cancer, diabetes, nutrition, obesity, chronic pain, heart health, medication adherence, and the use of health information technology.

In her spare time, Christina teaches graduate-level courses on market research, health communication, and media advocacy for public health at the Milken Institute School of Public Health at The George Washington University. She is the co-author of Health Industry Communication: New Media, New Methods, New Message, published by Jones & Bartlett Learning in August 2011, and is currently contributing a chapter on formative research to Social Marketing Research, to be published by Oxford Press.

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WWPR – Member Spotlight

Christina never met a white board she didn’t love. As Hager Sharp’s brainstorming expert, her infectious smile and gift for interacting with people helps draw out team ideas and insights that make her an invaluable strategic planner.