Over the past several years, we have seen engagement in social change in the U.S. unlike any that I have seen in my lifetime—from Black Lives Matter and LGBTQ equality to climate change, TimesUp and now gun violence prevention.

Last year I wrote about my experience participating in the Women’s March on Washington and what social and behavioral science can tell us about why we march and why protest marches can be a successful tool in social change. As I plan to participate in the March For Our Lives on March 24, and because I am a social marketer, I find myself reflecting on how social marketing can be best utilized to tackle our society’s wicked problem of gun violence.

Effective communication between provider and patient is a critical component of all patient-centered care. As a health communications professional, I appreciate this fact. As a mother/patient/caregiver, I appreciate it even more. 

We’ve all had that moment in the doctor’s office either as patient or caregiver… “The test results are positive,”…is that a good thing? “The numbers are borderline,”…so we’re in the clear until next year’s exam? “We will explore palliative care,”…is that the same as hospice?

Admit it: when you log on to your social media every day, the last thing you’re looking forward to is seeing content from a federal statistical agency. And who could blame you? It doesn’t sound nearly as exciting as content from your favorite celebrity, sports team, or public figure.

But look at the Facebook and Twitter pages for our client, the U.S. Department of Education’s National Assessment of Educational Progress(NAEP, also known as The Nation’s Report Card) and maybe you’ll ask yourself: Why have I not been following NAEP?

If you haven’t heard yet—the flu is going around. In fact, this flu season has been one of the worst on record—and it’s set to get worse. The flu has spread to almost every state in the country, and recently  the Centers for Disease Control (CDC) reported a total of 63 pediatric flu-related deaths this season.

The other day I was speaking with my close friend, Lucy (name changed to protect her identity), about this year’s flu epidemic. Through our conversation, I discovered that not only had Lucy neglected to get the flu vaccine, but that she also had no intention of getting it. To make matters worse, she revealed that she has NEVER gotten the vaccine. As a public health professional (and someone that spends time with her), I was astonished. Unfortunately, my dear friend isn’t the only one: Despite ongoing messaging that the vaccine is important, studies show that less than half of U.S. adults get the flu vaccine each year.

As a kid, writing stories was one of my favorite things to do in my free time. My preferred genre was fantasy, often with some sort of mythical creature or talking animal involved. I loved dreaming up intricate details about my characters and developing their dialogue, even if my plots could have used some serious work. While I never quite succeeded in becoming a world-renowned, bestselling child author, creative writing was a fun pastime for me—one that I know helped me build a strong foundation of writing skills early on in life.