What Are Our Options for Addressing Gun Violence?
Over the past several years, we have seen engagement in social change in the U.S. unlike any that I have seen in my lifetime—from Black Lives Matter and LGBTQ equality to climate change, TimesUp and now gun violence prevention.
Last year I wrote about my experience participating in the Women’s March on Washington and what social and behavioral science can tell us about why we march and why protest marches can be a successful tool in social change. As I plan to participate in the March For Our Lives on March 24, and because I am a social marketer, I find myself reflecting on how social marketing can be best utilized to tackle our society’s wicked problem of gun violence.