Showing people how and why to read the updated Nutrition Facts labels so they can live healthier lives. Helping young women understand if they may be at higher risk for getting breast cancer at a young age and how to work with their healthcare team to develop a personalized action plan. Getting game changing information to teachers so they can use it in their own classrooms to engage students and set them on the path to success. Preventing cancer by encouraging more young adults to get the HPV vaccine. And, understanding the knowledge, attitudes and behaviors surrounding Lyme disease to inform communications around a potential Lyme disease vaccine.
These are the ways we’re helping people live healthier, smarter, safer lives on behalf of a host of new clients we’re so happy to welcome this year.
At Hager Sharp, our focus is and always will be to work with mission-driven institutions, businesses, and nonprofits to create and execute ideas that make a difference. We’ve dedicated the last 45 years to creating communications and marketing initiatives for organizations committed to improving health, advancing education, transforming our communities, and making meaningful change.
In the past few months, we’ve joined forces with a range of new clients to help them develop strategic and innovative ways to advance their missions.
Bring Your Brave
Bring Your Brave is an apt name for what younger women need to do when they face the possibility of breast cancer. Hager Sharp will be working with the Centers for Disease Control and Prevention (CDC) Division of Cancer Prevention and Control’s Bring Your Brave campaign to provide relevant information about breast cancer to younger women, as about 11% of breast cancer cases in the U.S. are found in women younger than age 45. Hager Sharp will be helping CDC to spread this message by providing young women with scientifically sound information on actions they can take and encouraging and inspiring them to be proactive about their health. We’ll also be supporting CDC’s efforts to foster patient-provider dialogue and arm both providers and young women with the information and tools they need to have productive conversations about risk and prevention. Young women and the providers who care for them are among the many faces of breast cancer. We hope to show more of these many faces so young women and their providers can find their brave to learn more.
FDA Center for Food Safety and Applied Nutrition
Last year, the U.S. Food and Drug Administration (FDA) Center for Food Safety and Applied Nutrition (CFSAN) engaged Hager Sharp to help increase understanding among consumers and professionals about preventing foodborne illness and choosing nutritious food, among other key topics. We’re honored to expand our work with FDA’s CFSAN to help people understand the updated Nutrition Facts Label, and how to use it to make healthier food choices. We will be working with FDA to provide a better experience for kids engaging with Snack Shack, a popular destination in the online Whyville community that helps kids understand and use the Nutrition Facts Label, make smart food choices, and build long-term healthy eating habits. We will also support the FDA’s Nutrition Innovation Strategy, as the agency works to update the definition of “healthy” on food labels and will develop and test a new standard icon to be used to identify “healthy” foods. In addition to helping promote important messages about nutrition and food safety, we will support efforts to educate and inform the public about agricultural biotechnology and the FDA’s role in its regulation.
Lyme disease is the most common tick-borne illness in the United States. In anticipation of a Lyme disease vaccine, CDC engaged Hager Sharp to conduct research among audiences at risk for Lyme disease and health care providers about their knowledge, attitudes, and behaviors regarding Lyme disease prevention and a possible vaccine. The findings will help CDC to communicate about the Lyme vaccine when its available.
Why would anybody pass up the opportunity to prevent cancer? The HPV vaccine can prevent more than 90% of HPV-related cancers from ever developing. The good news is that vaccination rates among adolescents are increasing, and Hager Sharp is proud to have contributed to that increase.
Following the success of our work on CDC’s award-winning HPV Vaccine Is Cancer Prevention campaign, we are now partnering with The MayaTech Corporation to support the HHS Office on Women’s Health in developing and launching an HPV vaccination campaign targeting young adults. The campaign will focus on three key states with some of the lowest vaccination rates—South Carolina, Texas, and Mississippi—encouraging young men and women ages 18–26 to get the HPV vaccine for protection against HPV-related cancers and infections.
What Works Clearinghouse
As a subcontractor to Mathematica, Hager Sharp has been engaged by the U.S. Department of Education to support the What Works Clearinghouse (WWC). This initiative of the Department of Education’s Institute of Education Sciences is aptly named, as it looks at “what works in education?” WWC identifies proven practices across the country to share with teachers and policy makers to answer the question. It reviews and identifies well-designed studies, trustworthy research, and meaningful findings to inform decisions and improve student outcomes. Hager Sharp is working with WWC to help teachers, researchers, and policymakers find and use these research-proven ways to help students learn.
We’re honored to do this work to understand the attitudes and perceptions influencing these issues, to increase public knowledge about them, and to motivate people to take actions that will help them live healthier and smarter lives.
Debra Silimeo Trish Taylor, PhD
Executive Vice President Executive Vice President