Digital Tools Still Need a Human Touch

By Kelsey Balimtas and Rachel White

While technology is driving change in our industry, there’s still no substitute for relationship building. Our time spent at the Convergence in Communications Conference (3C15) on March 6 illustrated that a human touch is necessary for communicators to effectively conduct research, establish and maintain partnerships, and design communication strategies.

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Event – Digital Aid: Lessons Learned from the Ebola Crisis

In response to the ongoing Ebola Crisis in West Africa, an international community of relief workers and health experts is harnessing the power of technology to combat the epidemic. Come hear insights from a distinguished panel, including Ebola Czar Ron Klain and Esri Founder Jack Dangermond; other esteemed panelists to be announced from healthcare providers, government agencies,startups and aid organizations. The group will address the success stories, obstacles, and lessons learned from the outbreak in an effort to advance tactics in the fields of infectious disease and disaster response.

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Changing the Way We Measure Our Economy

By Darcy Sawatzki, M.A.

GDP, a.k.a Gross Domestic Product: the granddaddy of all economic indicators.

Since it was devised in the 1930s by economist Simon Kuznets, the concept of the GDP has weathered its fair share of criticism. In fact, Kuznets himself, who was awarded the Nobel Prize in economics for his illustrious work, talked openly about the limits of the GDP as an indicator of the economic health of a country.

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When Words and Data Collide

Word people and data people, when working together, can rule the world.

That was one of the key messages of this year’s annual Public Relations Society of America International Conference, which took place in Washington, D.C. last week.

That theme—the dominance of the written word combined with meaningful data—was struck over and over again.

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