The cyclical nature of social marketing guarantees that a communications expert’s job is never done. And we wouldn’t have it any other way.
On Wednesday, June 24, Hager Sharp and the International Social Marketing Association (iSMA) hosted a conversation about social marketing and cancer prevention. Shelly Spoeth, Vice President of Hager Sharp, Inc., and Wendy Moniz, Executive Vice President of Plowshare Group spoke about their experiences with the Centers for Disease Control and Prevention (CDC) on HPV vaccination and smoking cessation. While each campaign is unique, they had one thing in common: their campaign strategies are continually revisited throughout the campaign’s duration.