Hager Sharp launched a new series of networking events for communicators and social marketers on Tuesday, October 25th, and I was thrilled to be a part of it. The Conversations that Make a Difference series will focus on current events, particularly in health and education, as well as current topics that impact our profession, such as emerging trends in media, literacy challenges, and evaluation.
First Lady Michelle Obama has said that “communities, and countries, and ultimately the world, are only as strong as the health of their women.”
For so many reasons, women’s health is fundamental to a healthy society. The value of healthy mothers producing healthy babies is clear; the value of other aspects of women’s health perhaps less so. For example, ensuring strong mental health across women of all ages, making certain girls grow up free from trauma, and providing medical treatments that are appropriate for the varied body compositions of our mothers, sisters, daughters, and grandmothers – have historically not been equally prioritized.
As I moderated this year’s annual media roundtable for Washington Women in Public Relations (WWPR), I heard a number of familiar themes – keep pitches short, keep pitches relevant, know who you’re pitching. Some things will likely never change as public relations professionals look for better ways to engage traditional media.
What’s newer is the relative importance of press releases, social media engagement and paid versus earned.
Do you want to change behaviors for the benefit of society? You have some options. You can educate or inform people (“show me”). You can regulate or intervene legally (“make me”). Or to be effective with a much higher share of people, according to Nancy Lee at this weekend’s Social Marketing Conference, you can use social marketing approaches (“help me”) (see the Changing Citizen’s Behaviors infographic).