Capabilities

Expertise

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Behavior Change Marketing

Social marketing seeks to integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It integrates research, best practice, theory, and audience and partnership insights to inform the delivery of social change programs that are effective, efficient, and equitable. With advanced degrees in public health, health science, marketing, and communications, Hager Sharp’s staff brings unique experiences in helping organizations develop and execute theory-based social marketing campaigns.

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Education, Labor, and Economy

A prosperous and just nation requires equitable access to educational and career opportunities. Hager Sharp has made it a priority to support institutions and organizations that are dedicated to making life-long learning and talent development possible for all communities and people. We bring superior subject matter expertise, journalism experience and media relationships, and communications strategy and client service skills to the intersection of the education, labor, and economy sectors. Working with us means gaining access to research and evaluation specialists, former teachers, and policy and data wonks.

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Health

The Hager Sharp team has long been committed to helping people live healthier, safer, smarter lives. For decades, we have been developing strategies to successfully communicate important disease prevention and health promotion information to diverse audiences of consumers, health care professionals, patients, and many others. Our experience developing strategic health communications and social marketing campaigns and initiatives runs the gamut—from engaging social media audiences in conversations, to establishing a cohesive brand identity for resonates with audiences, to developing, implementing, and evaluating national campaigns.

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Integrated Communications

Strategic planning, research, and evaluation; creative development; client service; account planning; digital strategy; partner engagement; earned media outreach; paid media planning and buying; and website design and development. As a fully integrated marketing and communications firm, we provide all the above services that are necessary to plan, develop, launch, evaluate, and adjust successful communications initiatives at the national, regional, and local levels. We also integrate well with our clients—foundations, associations, government agencies, non-profits, or any institution looking to make a difference in the lives of others.

Services

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Branding & Messaging

Our approach to branding depends on the needs of the organization or initiative, but always begins with the elements unique and inherent to the organization or initiative that will resonate with the intended audiences. We understand that clients want the best value for their budgets, so our process is flexible. We’ve helped organizations that only required visual and/or messaging updates to refine their brand and helped others develop or refresh comprehensive branding initiatives. We’re able to maximize ideation time and allow for multiple design options while being as in-depth or streamlined as necessary.

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Creative Development

We are a full-service marketing and communications firm with a team of agile and seasoned creative professionals in support of every client across all account teams. Our work begins with audience insights and strategic direction which leads to developing smart, insightful, and compelling creative materials—from fully integrated communications campaigns to individual projects such as brand development, video production, data visualizations, social media campaigns, websites, interactive learning tools, publications, and digital advertising campaigns.

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Digital Engagement

Hager Sharp is adept in helping create strong digital programs. We start all programs with research—varied based on budget—and then use the in-depth knowledge gained about our client’s audiences to plan digital programs and products that stand out among the “information overload” of digital content. We use tactics that generate engagement organically, but we also know how to deploy paid media at all levels for success. We’re driven by outcomes: planning from the outset how we’ll measure our success and creating markers throughout the campaign that let us know whether we need to adjust.

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Events & Conferences

Opportunities to engage with captive key audiences are few and far between. That’s why events and conferences are critical tactics in a communications strategy. While event attendees, either in-person or virtual, are engaged and looking for information, that doesn’t mean the work is easy. That’s where Hager Sharp comes in. Our experts provide complete event management services. We manage venues, virtual platforms, and presenters; develop the run-of-show; execute exhibitor and participant marketing; livestream and live-tweet during events; capture photos and video of sessions; and complete post-event attendee follow-up, website updates, and content development.

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Media Relations

Thoughtfully developed and well-executed media relations can change minds and behaviors, reshape debates, and build lasting, deeply felt support for causes or campaigns. At Hager Sharp, we provide comprehensive media relations support to clients, from drafting press releases, media advisories, and background documents to coordinating interviews to tracking and analyzing media coverage. Our media relations experience includes extensive outreach to mainstream consumer and trade media outlets, helping clients turn individual stories into headline news.

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Multicultural Marketing

When it comes to reaching diverse audiences, Hager Sharp has a longstanding history of developing impactful, culturally relevant campaigns tailored to the audience’s needs. Our approach sets us apart. At Hager Sharp, multicultural marketing relies on cultural fluency—using culture to connect audiences to our clients’ organizations, messages, and brands efficiently and effectively. Our multicultural marketing and communications team is made up of more than 20 strategists, each of whom provides research-driven counsel and guidance to our clients.

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Paid Media

In today’s crowded media landscape, paid media is your secret weapon to being heard. At Hager Sharp, our team has successfully managed a wide range of paid engagements, from small-scale social media campaigns to large-scale multifaceted campaigns spanning digital, social media, search, print, radio, out-of-home (OOH), sponsorships, influencers, and more. Our media buying strategists are equipped with the expertise necessary to deliver exceptional results for our clients. We begin by identifying the right channels and strategies to reach your priority audience in the most efficient way possible.

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Partnerships

Partnerships are crucial to amplifying messaging and expanding the reach of communications and marketing campaigns. Which is why, at Hager Sharp, we help our clients develop successful partnership programs. We identify and cultivate relationships with unique organizations and collaborate with them to implement out-of-the-box engagement activities. Taking it a step further, we apply our multi-step approach to identify, recruit, and engage partners who will serve as key drivers to achieving campaign goals and objectives. With a thoughtful approach and careful planning, the right partners can contribute contacts, skills, and resources.

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Research & Evaluation

Research serves as a strong foundation for any successful effort and can be applied at every stage of a communications project. It can uncover audiences’ perceptions, barriers, and motivations and help improve strategies and track success along the way. Insights gained from research can even be key to changing audiences’ attitudes and behaviors and reaching long-term goals. However, to do so takes experts who know exactly what evidence-based methodologies to apply and when. Hager Sharp’s seasoned researchers excel at doing just that. Our core research capabilities include formative research, strategic planning, and evaluation.

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Strategic Planing

Strategic planning helps set the stage for a project, campaign, or initiative. It defines the goals and outlines the team’s approach to reaching them. But to be successful, it must be audience-centric and supported by formative research. In fact, following a methodical process grounded in research is how we “find the difference”—the unique strategies that help us connect with key audiences and amplify our clients’ voices. It’s this difference that drives the strategic plan. Our core strategic planning capabilities include facilitating strategy sessions and developing a strategic roadmap and strategic plan.

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Video Production

A video can be as simple as an auto-play PowerPoint presentation or an animated GIF. It can be as complex as a four-day, on-location shoot with professional talent and post-production that requires animation and special effects. Some take months, others just days. To be successful, however, all videos need to begin with a strategic, compelling idea aligned with client objectives. Which is why at Hager Sharp, we provide more than the standard video production company offers. Our team is well equipped with strategists, copywriters, producers, directors, editors, designers, and animators, all with the same client-centric approach.

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Website Development

At Hager Sharp, we design and create websites and digital products that support and raise awareness of our clients’ causes. We are adept at creating memorable and engaging websites, interactive tools, and other digital products. We use best practices in development and design that ensure user-friendly navigation and high placement in organic search results. Hager Sharp has a team of highly skilled developers, digital strategists, content and copywriting experts, and graphic designers ready to help clients launch, redesign, and/or maintain their websites and digital products to bring more value to audiences.

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