Jennifer Wayman

President and CEO

Jennifer leads Hager Sharp with a creative and entrepreneurial spirit. She enjoys traversing the United States in search of adventure with her husband and four children, and is a die-hard fan of the Washington Nationals.

The New Face of the Nationals

I had the pleasure of attending a Washington Nationals game recently. I’ve been a fan since before they arrived in DC, as I had the good fortune to work with Washington, DC’s bid group in “luring” the Expos from Montreal. The team has come a long way since their days in RFK. And at the particular game I attended—my first of the 2018 season—I was happy to see a new face among all the Nationals. Not Soto in the outfield or Reynolds at the plate or Martinez in the dugout—although it has been great watching them play and manage—but Gotham, up on the scoreboard. Yes, Gotham… the National’s new typeface.

As of this season, Gotham replaces Trade Gothic—the scoreboard typeface since Nationals Park opened in 2008—on the scoreboard and in their marketing materials. According to an interview Nationals chief revenue and marketing officer Valerie Camillo gave to the Washington Post, the change was made because Gotham, “was modern, it was clean and very versatile.”

Gotham is a wise choice. It’s a typeface that’s engineered more than it is designed, stripped of any superfluous elements and created specifically for a hard-working, no-nonsense, modern image. A great reflection of the day-in, day-out of a 162-game season, the grit of the men who play the game, and the directness of the data behind today’s sabermetrics.

Trade Gothic

Trade Gothic

Trade Gothic on the Nationals Park scoreboard in 2015. (Brad Mills / USA Today Sports)


Gotham

Gotham

Gotham on the Nationals Park scoreboard in 2018.

Gotham can also be easier to read at a distance, thanks to its reasonably high x-height (the designation used for the height of lowercase letters) and wide apertures (the negative spaces or holes in some letters, like o or n). It is extremely flexible, includes a number of widths and weights, and, appropriately for a scoreboard, Gotham also features a complimentary numeric style range (numbers).

At Hager Sharp, we use Gotham as a typeface for a client with similar characteristics: the National Center for Education Statistics (NCES). The clarity and transparency that Gotham evokes is ideal for this data-driven institution, the Elias Sports Bureau of national education statistics. We use it in the signage for NCES’s conference booths, in short brochures with minimal text, and online.

Want to know more? The history of Gotham is quite interesting and can be found on the website of Hoefler & Co, the type foundry GQ magazine commissioned to create the typeface back in 2000.

 

Mike Gallagher
Executive Creative Director

Account Executive, Education

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Bonnie Powell

Accounting Supervisor

When shopping, Bonnie always estimates the total bill in her head before reaching the checkout. She is the proud mom of a recent college grad and a lover of life, the Lakers, and local DC football.

Lauren Salay

Senior Account Supervisor

Lauren is a lover of hard copy, chilly weather, yoga and travel, with a passion for positive social change. A Pittsburgh native, she can be caught daydreaming of pierogis, Penn Pilsner and Penguins hockey.